Firstborn Multimedia Corp. (“Firstborn,” “we,” or “us”) respects the privacy rights of our customers and is committed to protecting the information collected from you through our mobile applications (“Mobile Apps”). To further this commitment, we have adopted a Privacy Policy that guides how we collect, use and disclose the information you provide to Firstborn through our Mobile Apps.

This Privacy Policy describes:

1)      The information we collect, how we do so and the purposes of our collection

2)      How we use and with whom we share such information

3)      How you can access and update such information

4)      The choices you can make about how we collect, use and share your information

5)      How we protect the information we store about you

By using our Mobile Apps, you agree that your personal information (if any) will be handled as described in this Privacy Policy. Your agreement takes place when you “download,” “accept” or “allow” (or similar terms) one of our Mobile Apps.

It is your responsibility to read and accept the terms of service and privacy policy for your mobile application store as well as your mobile carrier. We are not responsible for the privacy practices of other entities, through which our Mobile Apps are offered or to which our Mobile Apps may be connected. This Privacy Policy applies solely to information collected by Firstborn in connection with your use of our Mobile Apps.

This Privacy Policy may be revised or updated at any time and we encourage you to check back often to ensure that you are familiar with the most recent version and the terms of our Privacy Policy.

1) Information We Collect

Information about You Received from your application store or mobile device

When you use any of our Mobile Apps, you allow Firstborn to access certain information from your profile for that App. The information you allow Firstborn to access varies by App, and it is affected by the privacy settings you establish on your mobile device. You can control and find out more about these settings on your mobile device. For example, Firstborn may access and store some or all of the following information, as allowed by you and your preferences on your mobile device:

·         Your mobile device technical information

·         Your physical location and that of your access devices

Technical and Usage Information

We receive and store certain types of information whenever you interact with us. For example, we automatically send and receive information to and from your computer which we use to automatically update (new features, bug fixes, etc.) our products and services that you may use. Like many websites and applications, we also use “cookies” and other automated tools to obtain certain types of information when your web browser or device accesses our Mobile Apps. While such information will typically be used in an aggregated way to improve our products and services, some information may be used to personalize your experience, or to offer you products and services specifically based on your preferences and usage.

Personally Identifiable Information

We do not collect any personally identifiable information or other information about you via the App. As a convenience to you, the App contains functionalities that may allow you to connect to Third Party Services or to otherwise share information and other materials. You are solely responsible for any information or content you share (and the consequences of such sharing). We exercise no control over the information practices of any Third Party Services. Access to and use of Third Party Services is at your sole risk.

Geolocation Data

You may enable features within the App that allow Us to identify your location. If you do, the App collects coordinates from GPS and cell tower triangulation or any other means provided by your device (including iOS background geo-fencing) that shows your current location (“Location Information”). Further, we may receive Location Information from a Third Party Service, which may include, for example, your user ID and venue ID for the Third Party Service. Additionally, we may retain Location Information on Our servers. Location Information provided by any Third Party Services may not be accurate and is not intended to be relied upon in situations where precise Location Information is needed.

2) How We Collect Information About You

Information about Players and Play

When you use our Mobile App, Firstborn collects and stores certain profile information that you provide directly or through the application store offering our Mobile App. The bulk of this information is collected and stored through the use of web logs, which are files on our web servers that record actions taken on our Mobile Apps.


A “cookie” is a small file or record-keeping device that websites often store on a user’s computer. Storage of cookies on your system provides an easy and convenient method for us to personalize your experience on our Mobile App. For example, cookies will remember your username and password, tell us that you have played our Mobile App before, and may contain other information that will make your next visit to our Mobile App more enjoyable. You can always disable cookies or set your browser to alert you when cookies are being sent to your computer.

3) How We Use the Information We Collect

We may use the information we collect about you in any one or more of the following ways:

·         To notify users of Mobile App updates

·         To solicit input and feedback to improve Firstborn products and services and customize your user experience

·         To resolve disputes, collect fees, and troubleshoot problems

·         To analyze trends and user traffic and gather statistical information

·         To inform users about new products and promotional offers

·         To investigate and enforce terms of use or legal violations

Additionally, Firstborn and unaffiliated third parties may use the information we collect, such as your e-mail address, to respond to (i) customer support inquiries and (ii) keep you informed of your Mobile App activity, including comments from friends and notifications about Mobile App status. We may also send promotional e-mail messages directly or in partnership with parties other than Firstborn. Of course, you may opt out of receiving such promotional messages at any time.

4) How We Share Information

Third Party Service Providers

Firstborn may employ and share your personal information with entities that use it to perform services on our behalf, such as payment processing, data analysis, e-mail delivery, hosting services, customer service and to assist us in our marketing efforts. We require all such entities to agree to maintain the confidentiality of your personal information and not to use your personal information for any other purpose. However, the information practices of other companies or people that Firstborn does not employ or manage are not covered by this Privacy Policy.

Jointly Offered Products and Services

From time to time we may offer products or services jointly with another entity, or may offer an additional product or service from another entity that in some way enhances or is related to a Firstborn product or service. In such cases, Firstborn’s use of your personal information is governed by this Privacy Policy, and the other entity’s use of your personal information is governed by that entity’s own privacy policy and/or terms of service.

Compliance with Law, Sale and Merger

We may also disclose personal information in the good faith belief that we are required to do so by law, or that doing so is reasonably necessary to comply with legal processes, respond to any claims, or to protect the rights, property or personal safety of Firstborn, our customers, or the public. In addition, information about our customers, including personal information, may be disclosed to a third party as part of any business transition, such as a bankruptcy, merger, sale, transfer of company assets, acquisition or similar event, if permitted by and done in accordance with applicable law.

Third Party Advertisers

We do not actively share personal information with third party advertisers for their direct marketing purposes unless you affirmatively agree to such disclosure. However, advertisers may obtain public information about you from your profile or other public sources.

We may use and share with third parties certain technical information (including IP addresses) or aggregated information to show general demographic and preference information among Firstborn users. We may also allow advertisers to collect technical or aggregated information, which they may share with us, with tracking technologies like cookies and web beacons. (Beacons enable us to recognize a browser’s cookie when a browser visits the site on which the beacon is located, and to learn which banner ads bring users to a given site.)

5) Children’s Privacy

We recognize the importance of safeguarding the privacy of children. To this end, Firstborn does not knowingly collect or solicit personal information from children under the age of 13. In the event we learn that we have collected personal information from a child under the age of 13, we will delete that information as quickly as possible. If you believe we have collected information on your child, please send an e-mail to

6) How to Access and Update Your Information

To manage the information Firstborn receives about you, you will need to follow the instructions on that Mobile App for updating your information and changing your privacy settings. We do not have control over the personal information you provide to your application store.

If you no longer want Firstborn to make active use of your information, or you wish to review or change the information Firstborn has about you, you may send an e-mail to Requests will be processed as soon as possible. If you have any additional questions about this Privacy Policy, contact us at

7) Opting Out

You can always choose not to provide personal information to Firstborn but doing so may prevent you from being able to play or take advantage of specific features of our Mobile Apps.

If you no longer wish to receive promotional communications from us, you can opt out from receiving such communications from us at any time. You may do so by e-mailing us at We will be happy to honor your request.

8) Security of Your Information

The security and confidentiality of your personal information is extremely important to us. We have implemented technical, administrative and physical security measures to protect your personal information from unauthorized access and improper use. To prevent unauthorized electronic access to personal information, we use SSL encryption for communications made through our Mobile Apps; limit access only to those employees performing a legitimate business function; and, if you have provided us with your email address, notify you if we learn a breach has occurred.

However, please understand that we cannot guarantee that unauthorized access, hacking, data loss or other breaches will never occur. Although we strive to protect your personal data, we cannot guarantee the security of your data while it is being transmitted to our site and any transmission is at your own risk.

9) Customers Outside the United States

By using our Mobile Apps, customers outside of the United States understand and agree that Firstborn is a company based in the United States with servers based in the United States, and personal information will be transmitted into the United States and handled as described in this Privacy Policy.

10) Contact Us

If you choose to use our Mobile Apps, any dispute over privacy is subject to this Privacy Policy. If you have any questions or concerns about your privacy, please contact us at

(Last updated on 10/20/17)